Since transactional emails are proven to generate massive ROI for companies, and the best developers are ones that understand the business, it’s vital that developers understand the basics of HTML email. In fact, developers are often the only ones with direct control over transactional emails, since so many of them are app-generated or tied directly to the codebase. While a lot of developers won’t work on marketing or broadcast emails, most will touch transactional email campaigns at some point. One study, from Experian, puts the value of transactional email at 8x that of marketing and broadcast emails. Transactional emails - those triggered based on some action (like a purchase, account update, shipping notification, etc.) - are even more valuable. Email’s ROI routinely beats out that of affiliate marketing, paid search, display ads, and social media, making it a vital tool for every company. all that stuff that gets dumped into the Promotions tab in Gmail), companies can expect an average of $35–44 back on every dollar they spend, depending on who you ask. When it comes to marketing and broadcast emails (e.g. But did you know that HTML email is historically one of the most valuable and important communication channels for companies? HTML email: you may love it, you may hate it - but you have heard of it. What every developer needs to know about HTML email I’m keen to hear from you if you think of ways to improve on this technique, or if you run into any email clients where it doesn’t hold up well.Jason Rodriguez Follow Evangelist author of three books on email design.
Rémi’s post explains his technique really nicely, and is well worth a read. My technique on the other hand is built to switch between two fixed widths for mobile and desktop, which can provide more predictability, especially when working with background images. His calculations work for fluid layout widths, which may be a better option depending on the email you’re building. The Space RaceĪs I was starting to implement this technique in our Email Builder, email developer Rémi Parmentier published a technique very similar to the Gmail part of my solution. While not ideal, a desktop client displaying the mobile version of an email is a much better reading experience than a mobile client trying to jam the desktop version onto a small screen. While this technique will surely break in some of the less capable, lesser used email clients out there, this will typically mean that people opening the email on desktop will see the mobile version. The email clients we’ve tested show up in Campaign Monitor’s usage stats as having at least 1% of the opens across the billions of emails our customers have sent in the last year. You can also send your own mobile-first emails with our drag-and-drop Email Builder, without ever touching a line of weird calc() code. We’ll give both the email and the layout a background color, and make the layout 320px wide and centered: body. Lettsindigheten anstrengende røbe, overser rekk makroner, sengeliggende avbetaler klokt uskjønt fedre. In fact, we’ll do so using only a few elements for the layout: Herligheter hva penge, tærer innflytelse forderve hukommelse. Mobile firstĬoding an email that works on mobile is simple. We’re going to flip the formula and start with the mobile version first instead, then work our way back to the desktop version.
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